+35 Leads in the First Month of Promoting Appliance Repair Jax

This is an ideal case study describing how to promote appliance repair in Google from scratch. We would all love for absolutely every project to grow this effectively. 2 days from the start to the first lead! So, let’s go through it in order.

A small appliance repair business in Jacksonville, Florida. At the time we started, there was nothing. That is, everything — from the name, domain, location, website, and social media accounts — was created from scratch by us and launched within 3 months.

The owner set the task of growing his service. Without any specific KPIs. He had heard about our successful projects in the appliance repair niche from acquaintances in the USA. We got on a call and quickly agreed on the terms of engagement. The project kicked off at the end of May 2025.

We decided to make some changes to our local SEO promotion strategy. So, the process looked like this:

1. We settled on a domain name. We held a brief meeting with the client, listened to his preferences, shared our recommendations, and together approved the future website address. The result was: appliancerepairjax.com
2. We settled on a hosting provider. By the way, the well-known hosting from GoDaddy is not the best option. It frequently causes issues and is difficult when it comes to delegating ownership access to clients who don’t have extensive experience or understanding of managing websites on the internet. Keep that in mind.
3. In this project, one of the key growth points we used was social media. So we gave the client recommendations regarding registration on them and defined the list. That is Facebook and LinkedIn. Yelp can also be added to the list, as it supports portfolio posting.
4. We settled on a CMS (WordPress) and a theme for it.
5. We gathered complete information about the company’s operations. In the process, we found a large number of reviews about its work on Thumbtack. This could be communicated on the website.
6. We knew what structure a website for appliance repair in the USA should have based on our previous projects. We took that as the foundation.
7. We built the website. The entire process took about 2 months.
8. In parallel with the website creation process, we launched the process of creating and verifying the company’s location in Google Maps.
9. It might seem like creating a GBP location could not be simpler, but it is not a straightforward process — it has its own nuances. To have a location that will rank well and grow quickly — it turned out you need to spend more than two months. In this project, that was exactly the case. We escalated the location to manual review and our client confirmed it over a phone call with a Google representative on-site.
10. All elements — social media accounts, the Google Maps location — we connected to the website, after which the preliminary preparation stage of the “website-location” bundle for promotion could be considered complete.
11. We started the promotion by syncing the NAP using manta.com. Keep in mind that this is not an instant process. Manta updates slowly. Sometimes up to 6–7 weeks.
12. We started posting. As a content angle, we decided to start running a blog focused on tips and common problems. That became the foundation of our strategy.

The Google Maps location was activated on July 22nd. And it immediately started generating impressions:

Two days after the location was activated on Maps, the first lead came in:

And a day later — one more call. After that, the location started generating calls consistently. And here are the results the client received in August:

When summing up the work with the client for August, we found out that there had been far more calls. According to him — 2 per day. So we immediately set up the core Google Analytics metrics on the website. And in September we had: 28 calls from the website and the location, and 13 contact forms submitted through the website. A total of 41 leads:

This case study is an example of instant growth for a local business in the appliance repair niche. How we wish that every new venture would grow just as fast and deliver results both to its owners and to us. We can help you do the same!